Greater Nashua
A New Hampshire ski resort bets on tech to compete with industry giants
JACKSON, N.H. (AP) — A skier since age 4, Thomas Brennick now enjoys regular trips to New Hampshire's Black Mountain with his two grandchildren. "It's back to the old days," he said from the Summit Double chairlift on a recent sunny Friday. "It's just good, old-time skiing at its best." Behind the scenes, the experience is now propelled by a high-tech system designed to increase efficiency at the state's oldest ski area. And while small, independent resorts can't compete on infrastructure or buying power with conglomerates like Vail, which owns nearby Attitash Mountain Resort and seven others in the Northeast alone, at least one entrepreneur is betting technology will be "a really great equalizer." That businessman is Erik Mogensen, who bought Black Mountain last year and turned it into a lab for his ski mountain consultancy, Entabeni Systems. The company builds systems that ...
