NASHUA – Delaware North recently announced the launch of its expanded and enhanced player rewards program for its U.S. casinos and other gaming properties, including Gate City Casino, which the company owns and operates.

The new Lucky North Rewards, formerly Lucky North Club, features expanded tier-earning and benefit-use periods, on-property and destination benefits and new national and local partnerships for discounted and complementary experiences.

“As Delaware North continues to grow our gaming business, we made it a priority to make our player loyalty program much more robust and competitive to reward our players and entice new ones,” said Nathan Holobowski, vice president of marketing for Delaware North’s Gaming Division.

With Lucky North Rewards, players will now accumulate points twice as fast while playing casino gaming machines and video poker – earning one point for every $5 on casino gaming machine play and one point for every $10 on video poker play. Points will retain the same value toward redemption opportunities that players are used to.

Lucky North Rewards features 12-month tier-earning and benefits-use periods – double the previous six-month periods.

The tiers remain the same: Ruby (base level), Emerald, Sapphire, Diamond and Black Diamond, and players will now earn and receive benefits over a full calendar year.

Upgrades to a player’s status will go into effect as soon as they are earned, and benefits can be enjoyed for the remainder of the current year as well as next full year – rather than waiting for the next benefit period to begin.

Lucky North Rewards has partnered with iconic national brands and local entities to unlock exclusive benefits and experiences beyond the casino:

-Carnival Cruise Line: Players can receive a complimentary or discounted cruise annually based on tier for unforgettable vacations on land and sea.

-Fontainebleau Las Vegas: Players can receive complimentary or preferred room rates for stays at the new casino featuring world-class dining, vibrant entertainment, industry-leading wellness and 3,644 luxury rooms and suites.

-1-800-Flowers Family of Brands: Lucky North Rewards members receive a 20 percent discount to access leading brands such as Shari’s Berries, Harry & David and The Popcorn Factory.

Throughout 2025, it is expected that additional national partnerships as well as regional and local partnerships will be introduced.

The highly successful Lucky North Destinations program has added several more Delaware North-operated travel destinations for players at Delaware North casinos and other gaming venues to experience via complimentary and discounted visits.

Players have access to 16 different destinations, including The Squire at Grand Canyon, a Holiday Inn Resort; Tenaya at Yosemite, Delaware North’s full-service resort just outside Yosemite National Park; Gray Wolf Inn & Suites, Holiday Inn West Yellowstone and Yellowstone Park Hotel, West Yellowstone, Mont.; Southland Casino Hotel; Courtyard Titusville Kennedy Space Center; and discounted single-day admission to Kennedy Space Center Visitor Complex, which Delaware North operates for NASA.

Through Lucky North Rewards, players can qualify for various gaming offers, hotel stays, gifts, dining, onsite amenities and travel packages. At Gate City Casino, an expanded lineup of benefits now includes the ability to redeem points for gas cards and gift cards to select retail and dining locations in addition to free play and food, promotional drawing entry multipliers and exclusive birthday and membership anniversary promotions as well as priority gaming machine service and jackpot response for select tiers. Other benefits include valet parking on the weekends for select tiers, as well as the travel destinations and local and national partnerships.

Earlier this year, all previous Lucky North Club accounts were automatically changed to active Lucky North Rewards accounts with no changes to point balances or other aspects.

Debuting later this year, active-duty military, veterans and first responders with proper ID can receive a specially designated Lucky North Rewards card and immediate elevation to the Emerald tier if not already qualified. Property-specific benefits will also be available.

Lucky North Rewards has nearly 2.5 million players as members across Delaware North’s gaming portfolio of casinos and gaming venues in addition to Gate City Casino, most of which are both owned and operated by Delaware North:

-Southland Casino Hotel in West Memphis, Ark.

-Wheeling Island Hotel-Casino-Racetrack in Wheeling, W.Va.

-Mardi Gras Casino & Resort in Cross Lanes, W.Va.

-Hamburg Gaming in Hamburg, N.Y.

-Finger Lakes Gaming & Racetrack in Farmington, N.Y.

-Daytona Beach Racing & Card Club in Daytona Beach, Fla.

-Orange City Racing & Card Club in Orange City, Fla.